Importance of Social media for business
Entrepreneur is a person who is ready to take risks. A person who defies the boundaries and sets now limits. Most people question the fact that is there any difference between an entrepreneur and a business man. Well yes! There is a definite difference. A businessman works in the traditional ways by creating business on an existing idea and playing safe. His work is always profits oriented and gives importance to only a small part of the business world, known as atomistic. Whereas an entrepreneur always finds creative and new ways doing business and taking risk head on. An entrepreneur works for ideas and people instead of money and explores greater dimensions of the world. Therefore entrepreneurs are known as holistic.
A business may be it of a businessman or an entrepreneur, cannot survive without marketing. This process let the world know about the products or the services your business provides. A perfect business is combination of offline and online marketing. With internet usage gone viral, it is important to have a presence on the different platforms to showcase your business. And why not have a presence when it cost much less to have your own personalized space over the internet platforms. People are searching on the internet, what they require. They are researching on internet. And almost everything is now searched on internet before the decision making process. Your correct presence on Internet means increase chances of turning up in searches when people are researching and great chances to grab leads.
With all the happenings on the internet, Social media is one place where the conversation takes place. Gone are the days, when we used to call everyone to tell something interesting. Now it’s a Facebook status or a tweet on twitter. We call to wish birthdays only to our close ones. Else every wish goes on walls of friends. It is interesting how people now find news on the internet before it is printed or even comes on the television.
This tells the power of social media. It is a place where content is driven by people and everyone shares what they want. As entrepreneurs are risk takers, they jump into the pool of conversation. They take up the challenge to join the conversation and create a space for their brand. Slowly then, they pull likeminded people to a single platform for conversation and that is where they sell. Yes! Facebook pages are created not only to show your presence but they rather are also the center for conversation and know what customers are talking about. It is medium to know about the preferences and choices.
As a contrary, a typical businessman defies the power of social media. As mostly businessmen are money focused and not consumer focused, they fear that being on social media can trigger a lot of customer complain and therefore end in spoiling the reputation of the business. They are never ready to accept this challenge. As a matter of fact, conversation never stops and what happens is that customers slowly start creating their own pages for business that they want to talk about. As the conversation starts, like minded start pouring in a bigger community if formed. Even though, when a business man never wanted his business to be on the social media, it still got there. And the worst part is that, it is not controlled by him and someone else leads the conversation. This is the worst thing that can ever happen to a brand- a conversation that real representative cannot control. Same happens with other social media platform like twitter, foursquare, etc. If businessman would not make his official presence, then someone else would do it.
Researchers say that time and money invested now on Social Media would give return for the next 10 years. The power of Social media can be very well imagined from here. It is time that old school businessmen also consider to join in the conversation, before others take charge of their brand.