Getting audience to use your product
Contents’ headlines, are like the tag line of the brand, they should have a punch
The success of online products especially the blogs depends on the audience. The greater the audience, the greater the success of the product. But one thing that comes into play in this case the engagement of the audience. The engagement is important as it increases the audience’s interaction. It is this engagement and interaction that then translates into money. The audience for a blog does not appear quickly, it is not some that would happen over night. There is a lot of hard work that is worth pursuing to build the audience for a blog. Here we share the top 3 strategies to build strong, engaged and captivated audience.
1. Building Building On Content
Content is the main focus when building an online community that follows you. Quality content means quality audience. But the recipe for engaging audience contains an ingredient other than pure quality. This key ingredient is the Value. More than half of the readership depends on the value they can take out of your blog. It is always a great idea to post intriguing and informative content. This satisfies the “hunger of knowing” of your audience and keeps them involved in what you share. On top of this sits the the headline of your content. Be creative with your headline. Try different version and go through them again and again. See what is eye and mind catching. See how other people cleverly choose headlines that are striking and create an urge to read. Researches show that 80% people read your headlines and 20% people read the whole post on average. Contents’ headlines, are like the tag line of the brand, they should have a punch. Some of the great headline ideas can be:
- Did you know… ?
- 10 great ideas about…. ?
- Get rid of … [problem], once for all
Keep your writing brief and to the point. Always use compelling subheadings, bullets, lists and line breakers as a lot of people scan through the article first and then read it. Always use related content or popular posts in your side bars with images. This increases the time spent on your site by providing easy access to the content.
2. Putting Social Media to Best Use
Social Media is a great tool when it comes to generating traffic for your blog. It is all about word of mouth and a place where people share. Anything that attracts audience would be shared. This sharing attaches them with the brand, which this case would be yours. Do let the power of sharing go vain. When sharing on social media, strike the egos of the people which makes them read your content and provides a gentle push for sharing. Even social media provides great starting traffic but developing loyalty over social media is tough and is long and pain staking process. While sharing on twitter always keep message shorts so that people can add their views while retweeting. Promote others and share their content and it would be replicated with yours. This builds up your social connection in relation to your blog and help generating a lot of valuable traffic.
3. Juicing Up Subscriber’s List
Subscribers are the most loyal reader of all who follow almost every update of yours. When traffic starts rolling in, its time to juice up your subscriber’s list. This can be simple done by adding subscription buttons at visible places. It can be the top or the bottom of your content. Even it can work in the right side bar if it is properly visible. Always provide alternative for subscribing to your blog. The choice can be subscription by Email or by RSS.
4. Extra Content (Bonus)
Always offer extra content and free content. Don’t hesitate in giving E-books, reports, audio files, helping materials, etc. This helps in rapid sharing of your blog. Another magic that boosts traffic is guest blogging. The people who write for you share your blog and promote their article, which in original promotes your blog in over all.